CASE STUDY

Olympia School District uses robust ticketing to increase sales and run a streamlined event gate

Creating a discoverable event online

Olympia school district (OSD) is home to 11,300 students, teachers and staff, hosting a variety of different events throughout the calendar year.

On top of the 11,300, they also have supportive families and friends in attendance at events.
However, OSD continued to see low ticket sales.

But, why?

Before partnering with Purplepass, information on events was only sharable via word-of-mouth.

Challenge

Issuing reserved seating for events
Accepting credit card payments
Posting events and shareable ticket links

Solution

Using a complete event management software; payment processing support, assigned seating options and the ability to share and post events, via Purplepass

After working with Purplepass, OSD is now able to post all their athletic and theater events on one central site for purchasing tickets in advance.

The school has 100% face value on all their event pages and branded material such as ticket stock for their events.

Community members, relatives and schools across the state of Washington are now able to search and find OSD events online and share ticket links!

Results

Tickets are now 100% available online resulting in:

Increase in revenue and sales
Shorter gate sale lines (pre-paid tickets)
Flexibility payment types (more sales)
Ability to offer season and flex passes

# of events hosted with Purplepass: 143

Quality ticketing experience

For theater and auditorium events, OSD now offers assigned seating for optimal crowd management via Purplepass. Depending on the venue, OSD can adjust seating charts and maps to meet specific needs.

For the first time ever, they are offering flex passes, where customers can select a season of events they wish to attend. With a flex pass, you aren't paying for every event; even the ones you don’t wish to attend. But rather, selecting specific events you want to see, creating your own season pass.

By offering digital or print-at-home tickets, the scanning process takes seconds. Before, the scanning of tickets was a huge deterrent for those trying to enter OSD events because they couldn't purchase tickets in advance.

Now, staff is more involved at the gate; processing sales over the mobile box office or iPad equipment and scanning guests in with wireless scanners.

Flexible payment options equals more ticket sales

OSD experienced a jump in revenue that wasn't just triggered from creating a more discoverable event online, but their change in payment options.

Before, OSD only accepted cash at their ticket booth in exchange for paper tickets.

With Purplepass, OSD has made the switch from CASH ONLY to now having the ability to process credit cards.

Because most sales are made via card, they now have a better insight into total sales and monitoring customer engagement ahead of time.

OSD also struggled with controlling their staff during the selling process; not every customer was paying to enter their events.

Now they can check all activity through the mobile box office and receive real-time sale alerts.

Ditching long lines and wait times

Prior to using Purplepass, OSD struggled with long gate sale lines and slow processing times.

Guests would wait outside the stadiums for approximately 30-40 minutes after the event had already started, still waiting to be admitted.

With Purplepass, guests now have the option to purchase tickets ahead of time, avoiding those long sale lines. Promoters can pre-sell event tickets as far in advance as they would like and guests can download tickets via mobile, print-at-home or opt to have them shipped to their door.

Meeting state rules and regulations

“In the Associated Student Body (ASB) realm, cash is known to be an area of high risk for theft. We are heavily audited by the State with our internal controls. "

"We now feel more comfortable with our high ticket events knowing that a majority of revenue comes in via credit card. Less risk!!!”

-Stephen Lord

Visit Purplepass.com/Learn for more info on Purplepass

Ticketing for Education

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optimized for school districts, universities and educational programs.

REQUEST DEMO

"Since starting with Purplepass we have no problems or complaints. I will continue to use them. It was so easy to use, set up and edit. Our customers told us they found it easy to purchase tickets. I found it was easy to re-assign seats if the customer made a mistake and refunding was simple."

- Regina Dudo, Central Bucks High School West Harlequin Club

"Overall experience with Purplepass has been amazing. No complaints here! The software is extremely easy to use. You don't have to be a rocket scientist to figure it out. Their motto says it all "we don't give you what we have; we give you what you need."

-Karley Mellberg, Mesa Community College

"Purplepass has been awesome for our theatre performances over the last year. We had awesome shows with a professional, easy-to-use ticketing system which made our events more pleasant for everyone involved..."

- Addison Walden, Teacher & Director at NFHS

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Olympia School District uses robust ticketing to increase sales and run a streamlined event gate​​

Ticketing for Education

Olympia School District uses robust ticketing to increase sales and run a streamlined event gate