
CASE STUDY
Appalachian Fair Association minimizes their reservation errors and maximizes ticket sales with online event software

Reducing phone orders and increasing online sales
The Appalachian Fair is the regional fair in Eastern, TN! It’s a multi-day destination event for tourists, locals, agricultural contestants and concert nuts during the summer.
With a 7k+ guests list, they needed all hands on deck. They turned to Purplepass after deciding they were tired of receiving overwhelming phone orders and having backed up ticket lines come event day.
Challenge
- Zero ticket sales online (only in person or phone)
- Frequent reservation mistakes, errors and miscommunication
- High demand for personnel to manage sales
Solution
Using a complete event management software; personalized event page, advanced ticket sales, and a mobile box office, via Purplepass
After starting with Purplepass, they cut their phone sales in half due to the shift to an online system. When they did receive phone calls, most of them were directed to the Purplepass support team as a free service to the promoter.
With ticket sales online, the Appalachian staff could finally breathe. They also saw a spike in sales and attendance overall because people were purchasing tickets in advance.
Results
Tickets are now 100% available online resulting in:
- Minimized phone sales because of a shift to online ticket purchases (less staff required)
- Event management is done through the mobile box office (minimizing minor errors, spelling issues, etc.)