CASE STUDY​

The Appalachian Fair​​ is the regional fair in Eastern, TN! It’s a multi-day destination event for tourists, locals, agricultural contestants and concert nuts during the summer. With a 7k+ guests list, they needed all hands on deck. They turned to Purplepass after deciding they were tired of receiving overwhelming phone orders and having backed up ticket lines come event day.

Using a complete event management software; personalized event page, advanced ticket sales, and a mobile box office, via Purplepass​​

After starting with Purplepass, they cut their phone sales in half due to the shift to an online system. When they did receive phone calls, most of them were directed to the Purplepass support team​​ as a free service to the promoter. With ticket sales online, the Appalachian staff could finally breathe. They also saw a spike in sales and attendance overall because people were purchasing tickets in advance.

Humans make mistakes; especially with high volume calls and over the phone communication. The Appalachian ticketing team was seeing a consistent pattern of spelling errors and miscommunication when taking reservations over the phone.

Orders in person, phone, email were causing major headaches and challenges for the organization. They needed a more optimized system that minimized errors they didn't have room for.

An online event management system​​ is crucial not just for processing purchases, but organizing the information. Purplepass’ mobile box office​​ makes it easy to look up orders, see who's checked-in, scan order history, run reports, all while giving promoters the peace of mind that they are receiving accurate information.

This also saved the fair’s staff the time of making sales over the phone. Although it doesn’t require a lot of information, it takes time going back and forth, reviewing an order over the phone.

A lot of ticket sales equals a lot of guests checking in at the gate. Translation, the admittance process requires staff!

The fairground's coordinator in charge of registration took advantage of Purplepass' support and on-boarding orientations​ ​for volunteers and staff working the gate. After the fair was assigned their client-care representative, they had access to 24/7/365 direct support to answer questions, set up the event, place equipment orders, etc. As for their team, Purplepass walked them through everything they needed to know. Training is geared to cover all aspects of the service while answering questions that arise. This included remote-support sessions, on-site training if requested, and hardware setup sessions. For promoters that have their own hardware or are renting, Purplepass will remotely connect all of their computers to install and configure the equipment, so they are ready to go with no stress!

Another feature the Appalachian Fair Association was looking for was a platform that supported multiple users. Purplepass had exactly what they needed. With the Partner Access feature,​​ they can now grant account access to as many users as they wish. The main account holder will still have full control over exactly what the users can see and do, from setting view-only access to certain parts of the event to full view/edit privileges for every aspect of the event. This is a great tool for teams, where the promoter can delegate various tasks or tools to monitor activity while still maintaining full authority.