Guest tracking and increases in attendance rates
Prior to switching their ticketing software, CRG struggled with online reservations and maintaining consistent turn up rates. Because they didn’t collect payments online, they relied on RSVPs. While their expected guest count online was high, the actual attendance was low. This is a common pattern when hosting free or RSVP events online. People have the ability to change their mind last minute because they didn’t commit to anything, especially when no payments were made.
By selling tickets online, CRG’s attendance increased substantially because of prepayments online; there is greater commitment. This also gives CRG the ability to monitor their guest list online and run attendance reports via Purplepass. Marketing reports available to CRG have also been helpful in identifying their traffic source, what codes are being used, and when people are purchasing tickets. Purplepass’ distribution furthermore gives insight into how sales are made (phone, call, box office, etc.), payment types, and ticket delivery methods (shipping, mobile, print-at-home, etc.).