Distinguished Artists Concert Series case study​

An updated ticketing system​

The Distinguished Artists Concert & Lecture Series (DACLS)​ brings together artists and world-renowned thinkers throughout our communities. Concerts take place in Santa Cruz, CA presenting hundreds of performing artists, lecturers and composers from around the globe.

With monthly, sometimes weekly, shows, DACLS was lacking the support they needed for that amount of traffic; not to mention specific support required for each different show type.

Challenge​​​

• Outdated ticket service
• Troubleshooting and errors
• Needed a user-friendly sales experience

Solution​​​

Using a complete event management software; fully optimized ticketing software, user-friendly buying experience and a solid client care team, via Purplepass​​

Their last ticketing platform was far from modern and left them facing many challenges.

After partnering with Purplepass, DACLS has more time to focus on their artists rather than troubleshooting their online ticketing Purplepass goes through monthly updates based on recommendations by users as well as adding new tools per request.​​

24/7 in-person and online support ​

One of the best things about working with Purplepass is you have access to free support​ for you and your customers. There are no hidden fees or extra pricing tiers to receive top quality support. As soon as you create an account, promoters have access to support via email, text, phone and can even request in-person help.

Per request, DACLS can have Purplepass staff attend their events in person, set up equipment, train and run the gate. We recommended this for promoters that don’t feel comfortable or lack the staff of running their registration gate, however, the learning curve for Purplepass’ software is extremely easy, leaving you selling tickets like a pro in no time!

For family and friends joining events from out of town and even out of the country, Purplepass provides support for all time zones. If a customer wants to purchase tickets over the phone, there is always someone available to take their call.

Customizable event pages​ for artists

One artist alone brings an entire unique experience and an array of special qualities to an event. It makes little sense to have the same event page for each artist with nothing setting them apart. That’s why Purplepass makes their event pages customizable​ to reflect each individual talent and event.

DACLS now include direct links for each artist being represented at their event(s). Before checkout, customers can explore social pages from each artist, allowing them to learn a little bit more about the performer. DACLS' event pages also include image headers, background images and videos for an even more customized experience.

This is a great option for users that don’t have a website showcasing their events or business. Instead of having Purplepass’ brand throughout the page, organizations get 100% face value on their pages including the ability to add sponsors, logos, descriptions, venue details, maps, etc.

A simple sales process​

One of the biggest issues with their last ticketing software was the user experience; it wasn’t friendly.

Now, purchasing tickets online is simple;

(1) Visit Purplepass or find tickets directly on the DACLS website via the ticket widget tool​

(2) Select the tickets you want and add them to your cart

(3) Enter the required information and payment

(4) Confirm your order and receive tickets via email, Will Call, or have them shipped to your door!​