
CASE STUDY
IronOaks at Sun Lakes controls concert lines with optimized gate equipment and advanced online sales

Online sales = better events
Located in Chandler and Sun Lakes, Arizona, IronOaks is the most desirable retirement destination in the Valley thanks to its diverse amenities, clubhouses, golf and sporting activities, and more exciting events.
With concerts playing throughout the week and being a popular retirement spot, their demands for tickets were scaling fast. Because of in-person sales only, lines would be out the gate, around the corner and down the street.
Challenge
- Extreme wait times for tickets
- In-person sales only
- Booking tickets in advance
Solution
Using a complete event management software; ticket sales online, faster entry process and small wait times for entry, via Purplepass
By partnering with Purplepass, they’ve been able to move sales to online allowing guests to purchase tickets days or weeks in advance.
Upon arrival, lines are no longer congested due to in-person orders, instead tickets are scanned and customers are admitted.
Results
- Lines and wait time at the gate reduced drastically due to advance ticket sales
- Less in-person sales or phone support needed
- Support for high volume ticket sales