IronOaks at Sun Lakes case study

Online sales​ = better events

Located in Chandler and Sun Lakes, Arizona, IronOaks​ is the most desirable retirement destination in the Valley thanks to its diverse amenities, clubhouses, golf and sporting activities, and more exciting events.

With concerts playing throughout the week and being a popular retirement spot, their demands for tickets were scaling fast. Because of in-person sales only, lines would be out the gate, around the corner and down the street.​

Challenge​​​

• Extreme wait times for tickets
• In-person sales only
• Booking tickets in advance

Solution​​​

Using a complete event management software; ticket sales online, faster entry process and small wait times for entry, via Purplepass​​

By partnering with Purplepass, they’ve been able to move sales to online allowing guests to purchase tickets days or weeks in advance.

Upon arrival, lines are no longer congested due to in-person orders, instead tickets are scanned and customers are admitted.​​

Ticket equipment designed for concerts​

Now that sales moved to online, IronOaks needed equipment that supported not only scanning tickets, but the ability to have a mobile, cloud-based box office​.

Purplepass’ wireless scanners​ can scan 1000+ guests per scanner per hour perfect for those long concert lines. They can scan directly off of guest’s smartphones, print-at-home tickets (digital), or physical tickets.

By using a mobile box office, IronOaks can use any device for scanning, looking up orders, viewing the guest list; basically running the event from their fingertips.

Instead of long lines and extreme wait times, Purplepass’ exceptional equipment creates an optimal experience for guests entering the event.

And you know what they say, first impressions are everything. So why not impress your guests starting at the gate?

Custom reporting for large-scale events​

IronOaks hosts an array of tribute bands weekly, all with their own flair and unique experience. With such diverse events, promoters usually need diverse reporting​ as well.

Now they can receive real-time sales alerts and monitor ticket revenue directly through their account.

They can also see a breakdown of ticket types, method of sale, date of sale and total refunds. For box office sales​, IronOaks can track sales at each terminal as well as the method of sale (cash, credit card, COMP). During event promotion (pre-event), they have access to marketing insights such as geography, social media, tracking links and redirecting URLs.

If IronOaks chooses to share coupon codes​ per event, reporting will show them every coupon code they offered along with results. The date the discount was used, ticket types purchased, method of sale, total deduction from order and any refunds processed that were connected to a discount.

Saying goodbye to phone orders

Every Purplepass user not only gets a ticket registration, but free phone support​ for their guests. Before, IronOaks remained busy with constant phone inquiries, questions and customer emails.

Now they direct all their inquiries to Purplepass’ customer support line where they can answer any questions the quest might have, take phone orders and process payments.

If IronOaks thinks there is any new information the support team may need, they can send a quick message through their account when needed. That way everyone is on the same page and can offer efficient support with accurate information.