Miss Alabama’s Outstanding Teen​ case study

Selling tickets manually doesn't work

Miss Alabama’s Outstanding Teen (MAOT)​competition and pageant gives the opportunity for girls to represent their state of Alabama with the chance to take home a national title. The pageant is offered for young women not only to become a representative of their state, but to gain experience, life skills, and college tuition scholarships.

It’s a popular state event that attracts locals, families and friends annually to support their outstanding teen.

Challenge​​​

• Selling tickets (manual sales presented errors)
• Couldn’t handle the high demand of orders
• Lacked accurate reports for accounting

Solution​​​

Using a complete event management software; online and advance ticket sales, support for phone orders and accounting reports, via Purplepass ​​

However, MAOT was struggling to keep up with phone orders and gate sales. ​Prior to Purplepass, MAOT’s ticketing process was done manually; hand-written orders, cash-only sales, wait times for phone orders, paper guest lists, etc.

Due to their growth in sales and inquiries, they needed to automate their process to keep up.​​

Advance ticket sales online​

A big pro to selling tickets online and automating the sales process is the fact that you’re receiving sales in advance. Meaning, people now have the ability to purchase tickets days and/or months prior to the event. How is this helpful?

A few reasons.

1. The more sales you have online in advance, the less you have to process at the gate. MAOT guests can have their tickets scanned​ and get processed in a timely manner with little to no wait time.
   
   
2. MAOT also has more time to learn about their demographics; who is purchasing tickets, where people are finding their event, etc. MAOT can use this information to adjust their current marketing strategy; if one channel is working better than the other, they can direct their marketing towards that platform. Now that they know a specific audience type is interested, they can target them in their next campaign.

Reports your accounting team will love!​​

Half the battle was the lack of reports for accounting because everything was being handled manually. So you can imagine how happy accounting was after the partnership with Purplepass.

Accounting and the entire MAOT team now has access to financial reports, customer demographics, marketing insights, guests lists, etc.

They can also create detailed event statements​, as well as charges and invoices. Purplepass’ custom reporting tool allows users to filter exactly what type of report they need. They can select different information to include or exclude, use date and time filters, include other categories and export a sharable report.

Before, MAOT relied on the data they manually entered after each event. This not only took time, but with manual entries came easy errors and mistakes. Simple mistakes could lead to big problems later on for future shows; something that could have been avoided with a reporting tool.

A free support team for phone orders​​​​​

With Purplepass, part of the deal of working with us is receiving top-notch customer and client care service;​ this applies to all event types, paid and free.
Instead of facing high call volumes or phone orders, now MAOT can focus on the actual event, preparing it for their guests.

Part of the problem was that MAOT didn’t have time for much else because they were taking phone orders, answering questions and dealing with customer support daily. Now, MAOT doesn't have to bat an eye. Purplepass’ support team handles all emails and calls from their guests. If there are sudden changes, cancellations, and other information MAOT thinks is important for guests to know, they can leave a message for the phone support staff through their account.