
CASE STUDY
Miss Alabama’s Outstanding Teen automated their ticketing to keep up with high demands from pageant supporters

Selling tickets manually doesn't work
Miss Alabama’s Outstanding Teen (MAOT)competition and pageant gives the opportunity for girls to represent their state of Alabama with the chance to take home a national title. The pageant is offered for young women not only to become a representative of their state, but to gain experience, life skills, and college tuition scholarships. It’s a popular state event that attracts locals, families and friends annually to support their outstanding teen.
Challenge
- Selling tickets (manual sales presented errors)
- Couldn’t handle the high demand of orders
- Lacked accurate reports for accounting
Solution
Using a complete event management software; online and advance ticket sales, support for phone orders and accounting reports, via Purplepass
However, MAOT was struggling to keep up with phone orders and gate sales. Prior to Purplepass, MAOT’s ticketing process was done manually; hand-written orders, cash-only sales, wait times for phone orders, paper guest lists, etc.
Due to their growth in sales and inquiries, they needed to automate their process to keep up.
Results
- Almost all orders are handled online or by Purplepass’ phone support team
- Accounting has access to a range of reports, invoices, contracts, etc.
- Less of a wait time at the gate due to online ticket sales