CASE STUDY​

Naturally Plus USA​​ aims to promote wellness and a healthy lifestyle worldwide. Their health and skincare products are one way they provide health solutions to their consumers. Naturally Plus also hosts annual conferences and conventions as a channel for communication and uniting a community focused on health. Their multi-day conferences cover a vast majority of topics with different industry professionals and presentations.

Using a complete event management software; ability to build custom reports, export data, offer different package deals, via Purplepass​​

​Tickets are sold online and delivered electronically via email to bring on the event day. Prior to working with Purplepass, a common issue was guests misplacing their confirmations and requesting a replacement. Sounds easy, but it wasn’t with their current system in place. With Purplepass, now requested information can be resent in minutes from within their account. ​

Manually tracking who bought what, at what price, and when isn’t fun. Unfortunately, that’s what Naturally Plus was doing. And we can’t even imagine their process for looking up orders.

After partnering with Purplepass, tracking sales only took a few minutes with a few clicks! Naturally Plus’ new dashboard allows them to monitor sales,​​ current coupon codes and discounts running, ticket tiers sold, direct tracking links and more. They can also easily search who purchased what, how many and with what link.

Purplepass’ reporting​​ covers everything you need to run your event and monitor the results. Promoters can use available reports or build their own with advanced filters. Their accounting team now has access to event statements, invoices and financial reports; eliminating the manual work and time spent on gathering data.

With any conference, you can expect different levels and pricing for each package being offered like we previously mentioned.

Naturally Plus wanted to offer special ticket deals using a tiered pricing model.

For example, the first level consisted of the fewest perks, but came out at a cheaper rate. Level 2 offered more benefits for a higher rate, and Level 3 was the major VIP package, but also the most expensive. That's tiered pricing.

Using membership levels for conferences are a superb way to up the user-experience, creating a more memorable time for the customer and an even greater ROI for the promoter. On their event page, promoters can include a breakdown description of what each ticket type includes and total tickets remaining.

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Naturally Plus wanted to go beyond the standard ticket, instead, offer more options for their customers. Purplepass makes it easy for promoters to create unique ticket types​​; VIP, group ticketing, family pack, flex passes, etc.

Naturally Plus’ packages all came with admission, but each one included a little something extra. For example, one ticket package comprised admission for two days with special seating, merchandise, exclusive party access with company representatives, and VIP room passes!!