Ample reports and tracking options
At Purplepass, we love all our reporting options and so does the SABF! Unlike before, the festival can now track everything before, during and after their events. With purchases being made online, they can track tickets sold, capacity, what ticket types are being sold, etc.
By doing this in advance, the festival can make adjustments to prices and available ticket types depending on what is selling. They will also be able to track customer demographics and evaluate their target market according to who is buying tickets.
Other custom report options include financials, customer and guest list, marketing, geography and distribution as well as coupon codes.
As for accounting, the festival no longer has to worry about tracking their paper tickets and avoiding human errors. Purplepass provides detailed event statements, charges and invoices for promoters to review at the end of an event.