
CASE STUDY
Shenandoah Apple Blossom Festival cut costs and time by integrating with Purplepass to manage their multi-event festival

Goodbye paper! Hello Purplepass!
The Shenandoah Apple Blossom Festival (SABF) is a 501(c)(3) not-for-profit organization that uses events and initiatives to promote community spirit and showcase local agricultural heritage in Virginia’s Shenandoah Valley.
The festival comprises an array of events, from pageants and parades to tours, tastings and fundraisers, attracting over 250,000 people annually.
Challenge
- Expensive printing costs
- Tracking paper tickets
- Creating seating charts was time consuming
Solution
Using a complete event management software; user friendly online ticketing, the ability to track and pull reports, assigned seating support, via Purplepass
With 6 different venues and 30+ events taking place throughout the festival, the SABF needed an efficient way to sell tickets, track and process orders, as well as create necessary seating charts.
Purplepass’ user-friendly and extensive event management platform made it easy for them to monitor every event on one dashboard. Moving their registration online also meant no more tracking paper tickets!
Results
- Purplepass creates the seating maps for SABF; the venue requires 6 different maps.
- The festival can pre-order ticket stock in bulk and/or print their own using rental printers.
- They can track each individual event or the festival as a whole and create custom reports.