CASE STUDY​

The Valenzano Family Winery​​ produced their first batch of wine in 1996 and has been growing ever since.

Today, located in New Jersey, they are the East Coast’s largest wine producers. Which makes their annual wine festivals and vineyard events a New Jersey favorite! Each year gets bigger, better, and has much more wine, drawing in local and statewide crowds.

Prior to Purplepass, they struggled with maintaining their gate flow at events, often faced with congested lines and long wait times to get into the event. Now, Valenzano Winery has access to every equipment type necessary to run any event size; scanners, iPad box office, cash drawers, printers, etc. Plus, if they sell a minimum number of tickets, equipment is free!​​ ​

Because they offered different package pricing and deals, Valenzano Winery wanted a way to apply ticket discounts once criteria was met.

For example, for group ticketing, they wanted to create a code (X% off a minimum of X amount of tickets) and set it to auto-trigger when they meet the ticket amount required.

With Purplepass, the Valenzano Winery uses coupon codes​​ to discount tickets for guests underage, for VIP deals and other marketing purposes.

Advanced pricing rules​​ is another feature they use to change ticket price based on the number of tickets sold or by date. For example, they can start selling tickets at $15 until the first 50 sells, then the system automatically updates all prices to a higher set amount.

Who doesn’t want to be wined and dined?! The Valenzano Winery are experts at creating an evening of music, dancing and of course wine. Their Wine & Dine events use Purplepass’ assigned seating software,​​ so guests can select their seats in advance online.

Purplepass’ virtual seating maps are custom-made based on the layout of the venue and support curves, tables, booths, etc. The winery can attach actual photos of the view from each seat, so guests know exactly what they will see from their chairs. Maps are also equipped with support for handicap seating. To create these custom maps, the winery needed to provide the layout of their venue and any other designs they wanted to include. After that, Purplepass designed and uploaded their maps for free. From there, they have 100% control of their maps and editing power.

Guests have the option to reserve private tables at their popular festivals and/or upgrade their tickets to VIP. Valenzano Winery is able to offer these experiences by building custom ticket packages​​ via Purplepass. Using assigned seating, they offer guests the chance to upgrade to VIP tickets where they can receive their own tent or table, get souvenir wine glasses and go home with bottles of wine from the vineyard.

It’s easy to create multiple ticket offers that include a variation of experiences and add-ons for a unique price. Promoters can also create tiered-pricing for VIP deals, where packages get more expensive with the more add-ons and experience they include.