Coupon codes and auto-triggered discounts
Because they offered different package pricing and deals, Valenzano Winery wanted a way to apply ticket discounts once criteria was met.
For example, for group ticketing, they wanted to create a code (X% off a minimum of X amount of tickets) and set it to auto-trigger when they meet the ticket amount required.
With Purplepass, the Valenzano Winery uses coupon codes to discount tickets for guests underage, for VIP deals and other marketing purposes.
Advanced pricing rules is another feature they use to change ticket price based on the number of tickets sold or by date. For example, they can start selling tickets at $15 until the first 50 sells, then the system automatically updates all prices to a higher set amount.