
CASE STUDY
Valenzano Family Winery gives guests the VIP treatment with custom ticket packages and premium add-ons

Equipment for a faster gate
The Valenzano Family Winery produced their first batch of wine in 1996 and has been growing ever since.
Today, located in New Jersey, they are the East Coast’s largest wine producers. Which makes their annual wine festivals and vineyard events a New Jersey favorite! Each year gets bigger, better, and has much more wine, drawing in local and statewide crowds.
Challenge
- The ability to offer VIP and exclusive ticket deals
- Equipment for at the gate and registration
- Criteria-based ticket discounts
Solution
Using a complete event management software; ability to build custom ticket packages, offer VIP experiences and use coupon codes, via Purplepass
Prior to Purplepass, they struggled with maintaining their gate flow at events, often faced with congested lines and long wait times to get into the event. Now, Valenzano Winery has access to every equipment type necessary to run any event size; scanners, iPad box office, cash drawers, printers, etc. Plus, if they sell a minimum number of tickets, equipment is free!
Results
- Access to a variety of equipment for running the gate; scanners, printers, box office, etc.
- Ability to build and offer custom ticket add-ons, packages and exclusive deals
- Using coupon codes for criteria-based and auto-triggering ticket deals